Exciting News for Foodies: Kati Roll Company Comes to Jersey City
Residents of Jersey City, prepare your taste buds! The popular Kati Roll Company, a beloved fixture of New York City’s fast-casual dining scene, is opening its first New Jersey location right in the heart of Journal Square. This exciting development comes as many local eateries are reimagining what community dining can be.
A Slice of Kolkata Right Across the Hudson
Founded in 2002 by Payal Saha in Greenwich Village, the Kati Roll Company has been a game-changer in introducing authentic Kolkata street food to American diners. Since then, they have expanded internationally, with locations now found in Texas and London. The new spot in Jersey City promises to serve up the much-loved kati rolls—a delightful mix of chargrilled fillings wrapped in freshly baked roti or paratha, along with rice and salad bowls, and delicious mango lassi. For those unfamiliar, the kati roll is not just a meal but a culinary tradition that embodies the flavors of Kolkata.
Why Jersey City?
The choice to open in Jersey City is strategic and personal. Anil Bathwal, the executive chef and managing director, noted how customers from New Jersey have been making the trek to Manhattan for years, drawn by the tantalizing flavors they offer. "We’ve had tons of requests to open in Jersey City,” Bathwal said. This intimate connection to the community speaks volumes about the importance of customer feedback in shaping business decisions.
Opening Day Specials and Location Details
Mark your calendars for July 1, when the Kati Roll Company officially swings open its doors! The opening day is set to delight food enthusiasts with $5 kati rolls and salad bowls, a fantastic way to experience their unique menu. Located at 924 Bergen Avenue, this restaurant is conveniently situated just a block away from the Journal Square PATH station, making it easily accessible for commuters and locals alike.
Fostering Community Connections
Jersey City has seen rapid growth and gentrification, and businesses like Kati Roll Company contribute to a vibrant, diverse dining landscape. Bathwal emphasizes that they are not deterred by the existing Indian eateries nearby, but rather view this as an opportunity to add to the rich culinary tapestry of the area. He mentioned, "We do good food, we have been doing it for a while, and I think the customers will be happy.” With other planned openings in Hoboken, Metuchen, and New Brunswick by the end of the year, it's clear that Kati Roll Company is eager to become a staple in New Jersey’s dining scene.
Celebrating Local Culture
Every location of the Kati Roll Company features a mural reflecting the local community, emphasizing their connection to the neighborhoods they serve. “I started this because I missed the kati rolls I grew up eating in Kolkata,” Saha remarked. This personal touch not only enhances the dining experience but also nurtures a sense of belonging for customers.
An Invitation to Explore
This opening is more than just another restaurant; it's an opportunity for Jersey City residents to indulge in authentic Indian flavors and support a small business that values community. With rich culinary traditions, fast service, and a welcoming atmosphere, Kati Roll Company is set to become a beloved addition to Jersey City’s dining options.
Don't miss out on this chance to try something new and delicious! Visit the Kati Roll Company and treat yourself to a taste of Kolkata right here in Jersey City. Let’s show our support for this exciting new chapter in our city’s culinary landscape!
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