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How the Twocents App is Changing Feedback for NJ Restaurants

Update Revolutionizing Restaurant Feedback: The Story of Twocents In an era where online reviews dominate the discourse surrounding dining experiences, a New Jersey startup is flipping the script on customer feedback. The Twocents app, developed by entrepreneurs Tom Strollo, Drew Weaver, and Vishal Parikh, is designed to provide a private channel for diners to communicate directly with restaurants. By allowing users to share thoughts anonymously, this platform aims to help businesses improve by tapping into the silent majority—those who often keep their feedback to themselves. A Simple Idea Born from Shared Experiences The concept of Twocents was born not in a boardroom, but during casual discussions shared between friends during their weekend runs in Montclair. Strollo and Weaver often voiced frustrations over meals that did not meet their expectations without ever reaching out to the businesses involved. Their conversations revealed a common reluctance to leave negative reviews online or even share constructive criticism directly with the restaurant staff. “We realized we had lots of opinions about places we visited, but we almost never told the businesses,” Weaver stated. “How many customers quietly stop visiting businesses without ever explaining why?” Promoting Direct Communication What sets Twocents apart is its fundamental goal: to create a dialogue rather than a disdainful review culture. With a simple interface, customers can submit feedback about their dining experiences directly to managers. Whether it’s about poorly lit atmospheres or less-than-ideal food presentation—as highlighted by both Strollo’s and Weaver’s experiences—customers are encouraged to share insights before turning to platforms like Google or Yelp. The app’s presence is marked by a twocents sticker on restaurant doors, inviting customers to get involved. Encouraging Business Growth Through Feedback Twocents has quickly proven to be a valuable resource for restaurants. The founders report that the app generates up to four times the feedback volume compared to traditional online reviews. “Nine out of ten people don’t post online reviews,” Weaver points out, underlining the app's potential to capture those missed perspectives. Participating establishments can engage with feedback, acknowledge concerns, and implement suggestions to enhance customer satisfaction. High-profile local businesses, including Bobbi Brown’s, have already joined the platform, citing its ability to facilitate useful dialogue. Expanding Beyond Dining The success of Twocents has not gone unnoticed. Initially starting with food businesses, the platform is now branching out to include gyms, salons, and retail. This expansion allows customers to share insights across a range of services, thereby enhancing community connections and support for local enterprises. As the app takes root throughout New Jersey, it hopes to foster a more engaged and beneficial relationship between consumers and service providers. Why Twocents Matters The challenge of sharing honest feedback without fear of backlash is universal, the team at Twocents recognizes. This startup not only empowers diners to voice their opinions but also helps cultivate a healthier environment for business growth. Engaging customers in a private dialogue may very well change the landscape of how we perceive and participate in the dining experience in New Jersey and beyond. Take Action: Download Twocents Today For those looking to improve their dining experiences or support local businesses, try out the Twocents app. By downloading it from the Apple App Store or Google Play, you can contribute your valuable insights and make a difference in how restaurants respond to customer needs. Together, we can forge a stronger link between diners and businesses, ensuring every dining experience meets the expectations of the community.